The Federal Trade Commission has amended rules governing free credit report offers in an effort to prevent deceptive marketing practices. This became effective on April 1, 2010. Now, any advertising for a “free credit report†must include a disclosure statement notifying consumers that they have a right to a free credit report from AnnualCreditReport.com or by calling 877.322.8228, the only authorizes sources under federal law.
The new rule is intended to reduce consumer confusion about offers that are advertised as free but often require consumers to spend money on credit monitoring or other products and services. The amended rule also requires the three reporting agencies – Equifax, Experian and TransUnion – to delay any advertising for products or services on AnnualCreditReport.com until after consumers receive their free credit reports.
I think it’s important for people to be educated on what’s available to them. Not to mention, those freecreditreport.com commercials are often misleading. I think this is a good thing.
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