July 12, 2024

2022 Housing Market

Inflation surged to a 40-year record high in November 2021.


The US Housing Market is not ready for what this will bring. Especially as interest rates and mortgage rates rise. Inflation / CPI increased by 6.8% in November 2021 according to the Bureau of Labor Statistics. This was the highest reading since 1982 and means that US Consumers are paying significantly more for goods and services like energy, cars, and rent.

2022 Housing Market

2022 Housing Market  - Lake Murray San Diego

Many Home Buyers and Real Estate Investors believe that inflation will be beneficial to the US Housing Market like it was back in the 1970s inflation. However, the two most recent inflationary surges in America prior to this one corresponding with Housing Crashes.

I believe that there is a segment of cities that will get hit especially hard by an inflationary, and related interest rate surge, in 2022. Los Angeles Housing Market: the typical home price is over $850k while the average worker earns barely over $60k. As mortgage rates increase with inflation (the Fed is already tapering QE and will likely hike interest rates several times in 2022), a market like Los Angeles will become even less affordable, crushing demand.

San Francisco Housing Market: the typical home price is over $1.3 million while the average wage is $80k. The resulting 16x Value / Earnings Ratio makes San Francisco the most expensive Housing Market in America. San Francisco Real Estate is at tremendous risk of rising rates.

2022 Housing Market

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San Diego Real Estate Website for sale

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San Diego real estate for sale

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There is also another undisputed factor in the ranking of websites. That factor, is the amount of unique specific content published on the website. So, it’s pretty hard for a two year old or a five-year-old or for that matter a 10-year-old website out rank a 23-year-old website that has 2 to 4 times the content.

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Sure as a real estate professional in San Diego California, you most probably have a website. But take a look at it take a look at the traffic you’re generating from that website. From my own analysis the majority of San Diego real estate websites just generate a couple of hundred unique views per month. To even have a chance of gaining one new client you need tens of thousands of unique views.

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Just like most major businesses, the easiest way, and the fastest way to expand your business and influence in your particular market is through strategic acquisition. Just look at Google, they are the number one search engine in the world! Google bought Youtube in November 2006 for US$1.65  billion! YouTube now operates as one of Google’s subsidiaries.

www.brokerforyou.com is for sale and is offered with a very popular San Diego residential real estate channel with 1.17K subscribers and 97 videos!!

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